E-Commerce
$900
$290
Practical E-Commerce Diploma: Start Your Own Store Online
64 hours
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
This course is the first Google Ads recorded course ever at IMP, which comes in Arabic only. IMP professional trainers do all their best to explain every little detail for you to become the next professional in Google Ads tips and tricks. Join us now.
No prior knowledge of Google Ads is needed. This training course is perfect for all abilities. It’s easy to be learned and understood. In short, nothing is needed from your side, just sign up, grab your coffee, lock the door, and settle in… It’s time to master Google ads techniques and to be able to create online ads to reach your target audience and much more.
Google Ads Introduction
How to setup your google ads account
How to set your Google campaign strategy.
The types of ads and how to select the right type to achieve the campaign objective
The campaign settings (Network, start date and …ption, Dynamic search ad and the ad schedule)
The campaign settings (How to set the campaign target location)
The campaign settings (How to set campaign budget for leads)
The campaign settings (How to set campaign budg…t for online shopping and ecommerce projects)
The campaign settings (What is the bid strategies, automatic and manual)
The campaign settings (How to set the bid strategy and the best option)
The Ad group settings (How to set the default bid or the maximum cost per click)
The Ad group settings (How to add the keywords and use the keyword planner)
The Ad settings (How to write the text ad)
The Ad settings (How to write the responsive search ad)
How to edit the campaign settings or add more keywords and more ads and the call ad format
What is the ad extension and how to add it with the ads (Site link extension)
What is the ad extension and how to add it with ads (Callout extension and Call extension)
What is the ad extension and how to add it with the ads (Structured snippet extension)
What is the ad extension and how to add it with the ads (Lead form extension)
What is the ad extension and how to add it with extension and Affiliate location extension)
What is the ad extension and how to add it wit…sion, Price extension and Promotion extension)
What is the conversion and how to setup it to track the actions on website
What is the campaign optimization and how it affect on campaign performance
What is the campaign optimization process (Low search volume and Below first page bid)
What is the campaign optimization process (Search terms)
What is the campaign optimization process (Quality Score)
How to setup the billing information and add the payment method
How to create a Google Display campaign (campaign strategy and target location)
How to create a Google Display campaign (Selec… the bid strategy and set the campaign budget)
How to create a Google Display campaign (The other campaign setting )
How to create a Google Display campaign (The Ad group setting )
How to create a Google Display campaign (How to set the target audience in ad group)
How to create a Google Display campaign (How to use the demographic target in ad group)
How to create a Google Display campaign (How the placements target in ad group and topics)
How to create a Google Display campaign (the options in ad group target and the ad group bid)
How to create a Google Display campaign (how to upload your ads and the ads sizes)
How to create a Google Display campaign (how to use the responsive display ads)
How to manage the display campaign and how to optimize it
How to use some tools to enhance the campaign performance
How to create a Google Video campaign (The cam…n settings, budget, bid and frequency capping)
How to create a Google Video campaign (The ad group settings, bidding and target option)
How to create a Google Video campaign (The instream ads, bumper ads and the discovery ads)
How to create a Google Video campaign (The other subtypes of video ads on Google)
How to create a Google App campaign (The campaign settings and ad group settings)
How to create a Google Smart campaign (The cam…ign settings and link with google my business)
How to create a Google local and discovery campaign settings and the carousel discovery ads)
How to create a Google shopping campaign (The … google merchant center to link with campaign)
