Practical E-Commerce Diploma: Start Your Own Store Online

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Overview:

  • This is the first specialized training program in e-commerce that will enable the trainees to manage their accounts and online stores at the main e-commerce platforms.
  • Trainees will study e-commerce practically as they will get access to an online store that is created by our e-commerce development partner, they also will manage it during the course and apply digital marketing techniques, payments and logistics.
  • Trainees will be able to get an online store against suitable monthly fees (for hosting & support).
Start DateTimeDaysAvailable Seats
23-Nov-20237:00 PM-10:00 PMMonday – ThursdayLimited

About The Diploma

Our training courses are designed and delivered by subject experts who are competent in providing solutions which are applicable to today’s business challenges.

This Diploma will help you to develop your business, increase your revenues, develop your skills by learning the latest tools and techniques in the digital marketing to help you achieving the maximum use of these tools to increase your sales, minimize your costs, and learn new ways to reach your potential customers.

Our diploma delivers a deep understanding of the latest techniques and applications of AI in digital marketing, which will enable you to stay ahead of the curve and tackle new challenges with confidence.

Why Study AI-Driven Digital Marketing?

  • The need for qualified individuals is constantly increasing in the Digital Marketing and eCommerce industry with significant growth in the coming years.
  • Life is like a high-speed train, and the world around us is the constantly evolving track. The trend of this age is AI, and studying digital marketing is your first step towards being relevant towards understanding the power of AI and its potential to revolutionize not only our lives in general but also the digital marketing industry.
  • Enabling businesses to reach and engage with customers more effectively than ever before with hands-on experience
  • working with AI tools and technologies, familiar with their strengths.
  • By The end of This Diploma the participants can develop the skills to start and grow a profitable business also the training enhances various techniques and strategies which can help them gain a competitive edge as Digital Marketing Specialist, Media Buying Specialist, Social Media Specialist or eCommerce Specialist.
  • In addition, you will be equipped with the latest knowledge of AI tools and mastering their application. You will also learn how to leverage AI tools to create new job opportunities or streamline processes in your current job, saving time and increasing efficiency.

Who Should Attend?

This Diploma is suitable for a variety of professions and for all levels of marketing and business experience who wants to control the future, such as:

  • For individuals: who wish to pursue a career in digital marketing.
  • For individuals: who wish to gain an understanding of ecommerce business to operate and manage their project.
  • Recent graduates and job seekers: who just starting out in their careers or who are looking to switch careers. may find that a diploma in AI-driven digital marketing can help them stand out to potential employers and gain the skills they need to succeed in the field.
  • For business professionals who wish to gain a competitive edge by taking a deep dive into the evolution of digital marketing and ecommerce such as experienced marketing professionals, entrepreneurs, freelancers, startup founders.
  • Freelancers and consultants: who provide digital marketing services to clients can benefit from learning about AI and how to use it to improve their clients’ marketing strategies.
  • Marketing professionals seeking to enhance their skills: who are already working in marketing roles, such as digital marketers, social media managers, and content creators, can benefit from a diploma that teaches them how to use AI to enhance their marketing strategies.

Diploma Objectives

  • Get Promoted on Your Current Position in Media Buying, Digital Marketing , eCommerce.
  • Get Ready To Become A Certified Digital Marketing From Google & Meta.
  • Be able to take up responsibility to manage digital marketing team , your agency or promote yourself as freelancer Expert digital marketing specialist.
  • Be Ready to build a comprehensive knowledge arsenal about the AI world, empowering you with the skills and expertise you need to thrive in today’s rapidly evolving digital landscape.
  • Understand the wide range of disciplines under Marketing, digital marketing, and the Artificial intelligence environment.
  • Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads, sales for any Brand.
  • Learn By Doing how to implement and optimize Social Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
  • Learn By Doing how to implement and optimize Google Ads Campaigns Such As ; Search , Video, Display.
  • Effectively manage and provide AI with the right input to generate impactful results, enabling you to excel in social media management, content creation, and media planning.

Digital Marketing Fundamentals Learning Outcomes

  • Understand the wide range of disciplines under Marketing, digital marketing and the Artificial Intelligence.
  • Understanding the principles and the core of the Artificial intelligence technology and how it can be used on digital marketing.
  • Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads, sales for any Brand.
  • Using collective Tools on creating content marketing and visuals.
  • Learn By Doing how to implement and optimize Social
  • Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
  • Learn By Doing how to utilize the AI tool on managing all your online presences.

E-Commerce Learning Outcomes

  • This training courses enables participants to become a part of a fast-growing industry:
  • Understanding the main concept of e-commerce.
  • Create and Design Business Plan for eCommerce included vendor selection, Logistics , Payment Method.
  • Learn how AI and machine learning can be applied to media buying to optimize campaigns, improve targeting, and increase ROI.
  • Prepare and Optimize Your Website and Online eCommerce Platform such as Amazon, Shopify, and other Ecommerce marketplaces.
  • Understanding the customer journey: You will learn how to map the customer journey and use AI to personalize the customer experience to increase conversions and customer loyalty.
  • Design and Create Your Media Plan.
  • Learn and Practice the full cycle of digital marketing implementation and Optimization : social media advertising, Google display advertising and YouTube, as well as special tactics for eCommerce. Measure performance of eCommerce store using Google analytics .
TERMS AND CONDITIONS 

CERTIFICATE OF COMPLETION

To have successfully completed; a trainee should:

  • have an attendance rate of not less than 80% (or such higher attendance requirement as prescribed for the course);
  • Pass the course practical assignments and projects in at least 75% of the total number of assignments as required in each training course.

Our Clients:

دورات تدريبية كورسات اونلاين

Digital Marketing Fundamentals

Introduction to Marketing

  • The nature and Scope of Marketing
  • the Marketing environment
  • Definition of a market….
  • Definition of market segmentation
  • Definition of buyer behavior
  • The marketing mix: product, place, price, and promotion

Introduction to Digital Marketing

  • Digital Marketing Definitions & Strategies
  • Digital Marketing’s Main Channels
  • Digital Marketing’s Main Ads Types
  • The Buyer’s Journey

Campaign Preparation

  • Collect requirements from your client
  • Questions to ask your client (objectives, products or services, STP… )
  • Setting campaign objectives and budgeting

Content Marketing

  • What is Content Marketing
  • Benefits Of Content Marketing
  • Types Of Content Marketing
  • Content Research and Social Listening
  • Competitor Content Analysis
  • Developing a Content Marketing Plan
  • Artwork (Audit & Approval Cycle)
  • Content Topics
  • Content Calendar
  • Content Marketing Best Practices

Social Media Management

  • Facebook Professional Setup & Management
  • Twitter Professional Setup & Management
  • LinkedIn Professional Setup & Management
  • Instagram Professional Setup & Management
  • Snapchat Professional Setup & Management
  • TikTok Professional Setup & Management
  • Growing and Engaging with your Audience

Digital Marketing Ads Setup

  • Facebook Business Manager and Ad Account Creation
  • Twitter Ad Account Creation
  • LinkedIn Ad Account Creation
  • Instagram Ad Account Creation
  • Snap Chat Ad Account Creation
  • TikTok Ad Account Creation
  • Google Business Manager and Ad Account Creation

AI-driven ecommerce Track

Introduction to eCommerce

  • What is e-commerce? & Why is it important?
  • E-Commerce VS e-marketing
  • E-Commerce types
  • Online consumer analysis (what, how and why do customers buy online)
  • Online competition analysis
  • Global e-commerce statistics
  • Local e-commerce statistics

Business Model for eCommerce

  • Business understanding
  • Product portfolio and Strategy
  • Vendors
  • Pricing
  • Content
  • Payment and Logistics Solutions
  • Draft plan for your online store.

Facebook Ads for e-commerce

  • Create Ads for e-commerce
  • Ads metrics and insights
  • Ads optimizations (ROAS)

Instagram Ads for e-commerce

  • Create Ads for e-commerce
  • Ads metrics and insights
  • Ads optimizations (ROAS)

Twitter Ads for e-commerce

  • Create Ads for e-commerce
  • Ads metrics and insights
  • Ads optimizations (ROAS)

Snapchat Ads for e-commerce

  • Create Ads for e-commerce
  • Ads metrics and insights
  • Ads optimizations (ROAS)

Google Ads for e-commerce

  • Create Ads for e-commerce
  • Ads metrics and insights
  • Ads optimizations (ROAS)

Google Analytics

  • Web Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Goals with Google Analytics
  • Monitoring Campaigns with Google Analytics
  • Analyzing and Recording Google Analytics Data

  Ads optimizations

  • Budgeting Campaign Monitoring & Reporting
Level: Beginner & Advanced
64 Hours
Language: Arabic
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