This is the first specialized training program in e-commerce that will enable the trainees to manage their accounts and online stores at the main e-commerce platforms.
Trainees will study e-commerce practically as they will get access to an online store that is created by our e-commerce development partner, they also will manage it during the course and apply digital marketing techniques, payments and logistics.
Trainees will be able to get an online store against suitable monthly fees (for hosting & support).
Start Date
Time
Days
Available Seats
23-Nov-2023
7:00 PM-10:00 PM
Monday – Thursday
Limited
About The Diploma
Our training courses are designed and delivered by subject experts who are competent in providing solutions which are applicable to today’s business challenges.
This Diploma will help you to develop your business, increase your revenues, develop your skills by learning the latest tools and techniques in the digital marketing to help you achieving the maximum use of these tools to increase your sales, minimize your costs, and learn new ways to reach your potential customers.
Our diploma delivers a deep understanding of the latest techniques and applications of AI in digital marketing, which will enable you to stay ahead of the curve and tackle new challenges with confidence.
Why Study AI-Driven Digital Marketing?
The need for qualified individuals is constantly increasing in the Digital Marketing and eCommerce industry with significant growth in the coming years.
Life is like a high-speed train, and the world around us is the constantly evolving track. The trend of this age is AI, and studying digital marketing is your first step towards being relevant towards understanding the power of AI and its potential to revolutionize not only our lives in general but also the digital marketing industry.
Enabling businesses to reach and engage with customers more effectively than ever before with hands-on experience
working with AI tools and technologies, familiar with their strengths.
By The end of This Diploma the participants can develop the skills to start and grow a profitable business also the training enhances various techniques and strategies which can help them gain a competitive edge as Digital Marketing Specialist, Media Buying Specialist, Social Media Specialist or eCommerce Specialist.
In addition, you will be equipped with the latest knowledge of AI tools and mastering their application. You will also learn how to leverage AI tools to create new job opportunities or streamline processes in your current job, saving time and increasing efficiency.
Who Should Attend?
This Diploma is suitable for a variety of professions and for all levels of marketing and business experience who wants to control the future, such as:
For individuals: who wish to pursue a career in digital marketing.
For individuals: who wish to gain an understanding of ecommerce business to operate and manage their project.
Recent graduates and job seekers: who just starting out in their careers or who are looking to switch careers. may find that a diploma in AI-driven digital marketing can help them stand out to potential employers and gain the skills they need to succeed in the field.
For business professionals who wish to gain a competitive edge by taking a deep dive into the evolution of digital marketing and ecommerce such as experienced marketing professionals, entrepreneurs, freelancers, startup founders.
Freelancers and consultants: who provide digital marketing services to clients can benefit from learning about AI and how to use it to improve their clients’ marketing strategies.
Marketing professionals seeking to enhance their skills: who are already working in marketing roles, such as digital marketers, social media managers, and content creators, can benefit from a diploma that teaches them how to use AI to enhance their marketing strategies.
Diploma Objectives
Get Promoted on Your Current Position in Media Buying, Digital Marketing , eCommerce.
Get Ready To Become A Certified Digital Marketing From Google & Meta.
Be able to take up responsibility to manage digital marketing team , your agency or promote yourself as freelancer Expert digital marketing specialist.
Be Ready to build a comprehensive knowledge arsenal about the AI world, empowering you with the skills and expertise you need to thrive in today’s rapidly evolving digital landscape.
Understand the wide range of disciplines under Marketing, digital marketing, and the Artificial intelligence environment.
Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads, sales for any Brand.
Learn By Doing how to implement and optimize Social Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
Learn By Doing how to implement and optimize Google Ads Campaigns Such As ; Search , Video, Display.
Effectively manage and provide AI with the right input to generate impactful results, enabling you to excel in social media management, content creation, and media planning.
Digital Marketing Fundamentals Learning Outcomes
Understand the wide range of disciplines under Marketing, digital marketing and the Artificial Intelligence.
Understanding the principles and the core of the Artificial intelligence technology and how it can be used on digital marketing.
Effectively setup and Manage Social Media channels and Content marketing to drive Awareness, Leads, sales for any Brand.
Using collective Tools on creating content marketing and visuals.
Learn By Doing how to implement and optimize Social
Media campaigns Such as Facebook , Instagram , TikTok, Twitter, LinkedIn and Snapchat.
Learn By Doing how to utilize the AI tool on managing all your online presences.
E-Commerce Learning Outcomes
This training courses enables participants to become a part of a fast-growing industry:
Understanding the main concept of e-commerce.
Create and Design Business Plan for eCommerce included vendor selection, Logistics , Payment Method.
Learn how AI and machine learning can be applied to media buying to optimize campaigns, improve targeting, and increase ROI.
Prepare and Optimize Your Website and Online eCommerce Platform such as Amazon, Shopify, and other Ecommerce marketplaces.
Understanding the customer journey: You will learn how to map the customer journey and use AI to personalize the customer experience to increase conversions and customer loyalty.
Design and Create Your Media Plan.
Learn and Practice the full cycle of digital marketing implementation and Optimization : social media advertising, Google display advertising and YouTube, as well as special tactics for eCommerce. Measure performance of eCommerce store using Google analytics .
TERMS AND CONDITIONS
CERTIFICATE OFCOMPLETION
To have successfully completed; a trainee should:
have an attendance rate of not less than 80% (or such higher attendance requirement as prescribed for the course);
Pass the course practical assignments and projects in at least 75% of the total number of assignments as required in each training course.
Our Clients:
Digital Marketing Fundamentals
Introduction to Marketing
The nature and Scope of Marketing
the Marketing environment
Definition of a market….
Definition of market segmentation
Definition of buyer behavior
The marketing mix: product, place, price, and promotion
Introduction to Digital Marketing
Digital Marketing Definitions & Strategies
Digital Marketing’s Main Channels
Digital Marketing’s Main Ads Types
The Buyer’s Journey
Campaign Preparation
Collect requirements from your client
Questions to ask your client (objectives, products or services, STP… )
Setting campaign objectives and budgeting
Content Marketing
What is Content Marketing
Benefits Of Content Marketing
Types Of Content Marketing
Content Research and Social Listening
Competitor Content Analysis
Developing a Content Marketing Plan
Artwork (Audit & Approval Cycle)
Content Topics
Content Calendar
Content Marketing Best Practices
Social Media Management
Facebook Professional Setup & Management
Twitter Professional Setup & Management
LinkedIn Professional Setup & Management
Instagram Professional Setup & Management
Snapchat Professional Setup & Management
TikTok Professional Setup & Management
Growing and Engaging with your Audience
Digital Marketing Ads Setup
Facebook Business Manager and Ad Account Creation
Twitter Ad Account Creation
LinkedIn Ad Account Creation
Instagram Ad Account Creation
Snap Chat Ad Account Creation
TikTok Ad Account Creation
Google Business Manager and Ad Account Creation
AI-driven ecommerce Track
Introduction to eCommerce
What is e-commerce? & Why is it important?
E-Commerce VS e-marketing
E-Commerce types
Online consumer analysis (what, how and why do customers buy online)
Online competition analysis
Global e-commerce statistics
Local e-commerce statistics
Business Model for eCommerce
Business understanding
Product portfolio and Strategy
Vendors
Pricing
Content
Payment and Logistics Solutions
Draft plan for your online store.
Facebook Ads for e-commerce
Create Ads for e-commerce
Ads metrics and insights
Ads optimizations (ROAS)
Instagram Ads for e-commerce
Create Ads for e-commerce
Ads metrics and insights
Ads optimizations (ROAS)
Twitter Ads for e-commerce
Create Ads for e-commerce
Ads metrics and insights
Ads optimizations (ROAS)
Snapchat Ads for e-commerce
Create Ads for e-commerce
Ads metrics and insights
Ads optimizations (ROAS)
Google Ads for e-commerce
Create Ads for e-commerce
Ads metrics and insights
Ads optimizations (ROAS)
Google Analytics
Web Analytics Fundamentals
Creating and Configuring a Google Analytics Account