So, you want to start your own business and build an online store in Egypt? First of all, you need to learn about the most exciting industry, eCommerce. Good Choice! There had never been a better time to start an online business in Egypt than today. And that’s exactly why the Institute of Management Professionals […]

What is Google Ads (Formerly Known as Google AdWords)? What is AdWords? Google Ads, AKA Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will […]

The main advantage that big data provides is an enhanced knowledge of customers. While in the past marketers were making decisions based on intuition and experience, nowadays their guesses could be confirmed by using data science. As the path to an effective marketing plan becomes increasingly technical in nature, the responsibilities of chief marketing officers […]